Volkswagen
Broadcast Television / Social Media
Coming off the massive success of “Little Darth,” VW wanted to hype their upcoming 2014 Superbowl appearance. While another agency was hired to write and produce the now-famous “German-Engineers-Getting-Their-Wings” commercial, it was our job at the PR agency to generate pre-game buzz and anticipation. Our meticulous engineers crunched the numbers and scienced-up a perfect teaser campaign, in-game social video, and companion TV spots.
Agency: Edelman
Roll: Creative Director / Copywriter
Broadcast
Broadcast
Pre-roll Video
Pre-roll Video
Super Bowl Teaser
Super Bowl Teaser
Super Bowl Teaser
We even took a stab at designing the perfect game day experience in these Social Videos.
We aired dozens of videos before, during and after the game on companion media sites.
A team was on set during the game to produce live reactions to penalties, replays, and surprisingly, when The Broncos gave up an early safety.
And of course, we celebrated the winners... VW style.
