California Cheese

Being raised in the suburbs between Chicago and Milwaukee, I can assure you that when we called someone a "Cheesehead" it was not a compliment. But then they got those stupid foam hats at Lambeau Field, and the rest was marketing history. The California Milk Advisory Board asked us set the cheese record straight. Before long, everyone knew where to get the good stuff and why Real California Cheese tasted more like sunshine and happiness than the cold, dark despair of an Osh Kosh winter. Take that, Cheeseheads. P.S. And if the announcer at the end sounds familiar... yep I'm still a SAG member.