FLIP - LGBTQ Marketing
Print / Digital Display / Sponships / Posters
Flip was an independent division of Radarworks Advertising that specialized in LQBTQ marketing. Clients like Alaska Airlines, American Express and GMC hired us to reach their customers with a voice that was authentic to both their brands and the gay community. The results are celebration of culture with a healthy dose of commerce sprinkled throughout.
Agency: Radarworks
Roll: Copywriter
Alaskaair.com/gaytravel is a completely unique URL with custom content and special discounts aimed specifically at LGBTQ travelers. Print ads, digital banners and retargeting campaigns directed users to their own landing page filled with special savings, insider advice for gay travel, as well as personal stories from Alaska employees and management.
Print that playfully challenged preconceived notions of Alaska.
Digital Display
Digital Display
Campaign about acceptance, inclusion and the joy of traveling with someone special.
Special discounts to Pride events around the country...
...and to states who support gay marriage.
Retargeted display banners offering discounts...
...to popular LGBTQ-friendly vacation destinations.
The "It Pays To Be Gay" campaign blended brand philospohy with retail messages.
Display
Display
Display
Social Posting
American Express took over local ski resorts for "Elevate Gay Ski Week"
3' X 6' Outdoor Banners
Bus Wrap Promoting Free Shuttle Service
