Concur

The only way to make a CFO spend money, is if they are convinced it will earn money in the end. Concur needed a campaign to make the equation simple. Aimed at both financial decision-makers and the rank-and-file users, these small space ads painted Concur as an easy-to-use solution that saves CFOs the money, and saves employees from the headaches of dealing with corporate bean counters. See? Everyone wins.