Radio

I get it, radio is the red-headed stepchild of advertising creative. It's the part in every award show where we'd run to the bar for drinks. But to me, there's no better way to show your writing chops than with some good old-fashioned “Theater of the Mind.” And thanks to new advances in digital radio targeting, the audience is more tuned-in than ever. Great dialogue, great characters, and a ton of important selling information. And just for the record, my favorite radio spots, like my favorite redheads, are always the ones with a sense of humor.