Spec Television / Out of Home / Social Media / Website
It was my first in-house, start-up job and my first time experiencing Silicon Valley up close. All the stereotypes were true. There was an army of coders at their stand-up desks sequencing DNA and making it accessible to anyone willing to spit in a tube. And there was a down-to-earth Gazillionaire CEO who understood that we needed to make chromosomes fun and approachable to people who barely graduated 10th grade Biology. The TV never aired due to pending FDA legislative issues, but the work was scrappy and some of the most fun I ever had.
Agency: In-house Client
Roll: Freelance Creative Director
Spec TV
Spec TV - Sometimes you go the extra mile to sell an idea. Sometimes you even have to sing. Let's just be thankful for autotune.
Spec TV - Chromosome names lack imagination, but that doesn't mean they're boring.
Outdoor
Outdoor
Outdoor
U.K. Train Posters introduced Brits to the wonders of genetic profiling.
Train Posters
Train Posters
Another train poster campaign designed to make the U.K. wonder.
Train Posters
Train Posters
Social Media Post
Social Media Post
Social Media Post
Holiday promotion encouraged friends and family to give the most personal gift ever.
Holiday Promo
Holiday Promo
Website Module