Broadcast Television
Better. That was the Hyundai Brand Promise, and it was as elegant as it was simple. It was a value statement, a competitive strategy, and a promise that we were never finished improving. “Best” was always the carrot that we reached for, but “Better” was repeatedly being justified in these spots that echoed our our Brand Philosophy and, more-importantly, moved sheet metal.
Agency: Innocean
Roll: Creative Director / Copywriter
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