hope on wheels

By the time Simon Sinek inspired corporations to “Start With Why” in 2009, regional Hyundai dealers had already been donating towards the fight against children's cancer for more than 10 years. In 2016, they finally agreed to let us tell the world about it. We were given the spotlight during Superbowl 52, took over parts of their website later that year, and even got permission to redesign the government-regulated window sticker on their vehicles. It was a rare opportunity to do advertising that lifted my soul and moved consumers to support a brand.